Politics and business? You’re probably thinking, “Really, Denise? You want to go there with your first blog?”
Yes, actually — I do.
For the first blog on TheOfficeNerdNC.com, I’m sharing an open letter that I posted on my personal Facebook page in late July. The reception received was largely positive and it’s a message that I feel strongly about.
So, without further ado…
Dear Facebook Friends,
As a social media manager, I believe in the good that social media brings to the table, especially for small business. After all, social media is often the first place a consumer goes to learn about a new company. I see first-hand how posts can impact a business. I also know how Facebook can hurt a business. And I’m not just talking about your business page – I’m talking about personal pages. If you are a business owner, please keep in mind that your business presence doesn’t end with your company’s official Facebook page. Your Facebook friends are your potential clients too.
Believe me – I’ve heard it on more than one occasion – “There’s no way I’d do business with them – I’m Facebook friends with them and I’ve seen what they post.
Please exercise caution and discernment when posting your political opinions – through both posts and public comments. Not everyone agrees with you. When you share political posts and bash whichever party you disagree with – you are potentially alienating people who may otherwise do business with you.
It is your absolute right to voice your opinion. It’s part of what makes this country so great. However, please recognize these two truths: everyone has an opinion and no one thinks theirs stinks.
There’s a lot of responsibility that falls on your shoulders as a business owner and entrepreneur. Sometimes, you may or may not choose to do business with people you don’t like or don’t agree with, but just bear in mind – the other side has the same option. Don’t think for a moment you won’t lose business over it. After all – friendships were lost in the last election.
Are you willing to lose business and clients for the sake of your opinion? If you feel that strongly about it – by all means. Take the risk. I just want to leave this here to make sure you’ve considered all your options.
As a small business owner myself, it’s not a risk I am willing to take because I am not independently wealthy. Unless one of you wants to give me a million dollars that will enable me to freely express my opinion, I’m going to keep those political thoughts to myself, my husband, my mom, and my trusted friends.
And in the words of Forrest Gump – “That’s all I have to say about that.”