Dynamic Consistency

Researchers have coined the phrase ‘dynamic consistency’ to describe an effective form of decision making. This phrase was developed to implicate a willingness to adapt business models while maintaining core business model components.

In business, it is vital to adapt – to be dynamic. Business owners must learn from new research, listen to clients, and recognize flaws in their business model. However, consistency in a business model is equally as important. For example, a good restaurant owner must have consistency in her food taste, so customers know what to expect. But if a dish on the menu is selling badly, she must be dynamic by removing or replacing it to not waste space on the menu or risk disappointing the taste buds of future visitors. Similarly, retail workers must be dynamic in the clothing styles they put on display but consistent in customer service.

Consistency as a business person reaches beyond making effective decisions for your business. Anyone who has studied creative writing knows that character is nothing more than habitual action. Your effectiveness as a boss and business person, believe it or not, depends a great deal on your character and who you are. This has a tremendous impact on how you inspire your employees. But being an effective employer and business owner requires more than a few scattered actions (however useful they may be). Your role requires you to select your desired characteristics (dependability, teachability, attentiveness, etc.) and act habitually on those selected characteristics. The things you do habitually will converge to create your character in your employees and co-workers’ minds.

Think about it. If you wanted to describe your boyfriend to your grandparents, you wouldn’t start out by saying, “Last Friday, he was short with our waiter.” You would think about what he does consistently and say something like, “He is so respectful, even strangers notice.” Likewise, if you have a hairdresser who consistently gives you bad haircuts, you would not recommend them to your friend even if the last haircut they gave you was perfect. Consistency is what people remember and what makes long-term impacts.

As you prepare to cultivate both dynamism and consistency in your business model or in your character, it is vital to begin from a place of knowledge and introspection. Choosing the cornerstones of your leadership and decision making style is the starting place of any good business. The non-negotiables and the fundamental principles are the things that will keep your business afloat as you negotiate dynamic consistency.