Hi, I’m Denise Heidel and I own The Office Nerd Virtual Assistant. I’m also a writer and since we’re all at home these days, I wanted to share a little bit about blogging.
First – let me tell you a little about my experience. I’ve been writing for 12 years and I became a blogger in 2016 with my faith-based website, MyGraceFullLife.com. Initially, my blogging was fairly random, but in March 2017, I started blogging every day on the website.
Daily is a little much for most people, but as a virtual assistant, I have several clients for whom I blog. Depending on their needs, I may blog weekly, biweekly, or monthly.
Blogging helps boost Search Engine Optimization…. It fosters trust and reliability between you and the reader… It establishes your voice as an expert in your industry…. It connects you to your brand…. And it provides opportunities for people to share your content with other people.
So it’s a powerful tool and worthy of your time.
However, if you use a computer with any degree of regularity, you recognize there is a tremendous emphasis on stories and videos. So what’s the point of blogging if people are watching videos?
Well, consider this:
- In 2019, Verizon Media reported that 92% of US consumers view videos with the sound off.
- Similarly, studies have shown that of the 8 billion video viewed per day on Facebook, 85% are viewed in silence.
Social media algorithms tend to favor video content. Hence, the reason I recently stepped way outside my comfort zone to record a video on this topic for my Facebook page. But there’s still something to be said for traditional blogging. See the final product here!
For many blogging is intimidating, and it doesn’t have to be. Write what you know. No one knows exactly what you know, so that’s the best place to start.
You also need to commit to a schedule. Weekly blogs are really a powerful way to boost your online presence, but minimally, update your website on a monthly basis with fresh content.
Don’t worry about perfection. Writing is skill that is developed with time.
And of course, if you just don’t know where to start, that’s where people like me come in. You can always call in a professional writer to get the job done and plus — you get the credit! No one ever has to know if you use a ghost writer!
Now that we’re at home for the next few weeks, if blogging is something you’ve been thinking about, this a great time to start.
Make a list of topic ideas.
Enlist a friend to give you honest feedback.
And take a stab at it!
What do you want to say that you want other people to hear? You may find powerful results if you’ll give it to them in black and white.