Author: Denise Heidel

Dynamic Consistency

Researchers have coined the phrase ‘dynamic consistency’ to describe an effective form of decision making. This phrase was developed to implicate a willingness to adapt

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The Importance of Branding

“Products are one dimensional in a social media enabled world, brands are Russian dolls, with many layers, tenents, and beliefs that can create great followings

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Reopening NC

It is true; North Carolina is following South Carolina, Florida, and 26 other states in beginning the phases of reopening. After the unprecedented national shut

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